During the 2010 PBR Built Ford Tough Series, Blue-Emu has been a proud local sponsor of various PBR bull riding events throughout the United States. With the finals quickly approaching, Blue-Emu is gearing up to sponsor the PBR Built Ford Tough Series once again as it concludes in Las Vegas, October 20th through the 24th.

The finals will take place at the Thomas & Mack Center, located on the campus of the University of Nevada Las Vegas, with various other scheduled events happening at different venues around the city. The finals will determine a winner who will receive the coveted championship buckle and a $1 million bonus. According to the PBR website it is the "single richest bull riding event in the world".

The team at Blue-Emu will be on hand to greet and meet with event attendees, handing out samples of Blue Emu products and valuable coupons, as well as free FindBigBlue.com poker chips, Lip Balm and more. Blue-Emu products, including Blue-Emu Original Super Strength, Advanced Blue-Emu Sports Rub with Menthol and Ilex, and Blue-Emu Pain Relief Spray, combine the healing properties of Emu Oil with ingredients like Menthol, MSM and Glucosamine to provide users with fast relief from pain associated with ailments from muscle strain to sunburn and bug bites, to name a few.

Consumers can find Blue-Emu products in major retail stores around the country, or they can order the products online at www.blue-emu.com or from NFI's website at www.nfiproducts.com, as well.

For more information on the 2010 PBR Built Ford Tough World Finals event in Las Vegas, visit the PBR official website at www.pbrnow.com.